Direct Delivery

Direct delivery means that the borrower is able to find their own supplier of the asset they seek to finance. This allows the business to negotiate with the supplier on a cash sale basis and so retain the right to bargain at arm’s length to their full satisfaction. When the borrower has negotiated the terms of sale, finance is arranged by another party and is made available to the supplier. Therefore, two agreements are entered into, one for the sale of the asset and another for the financial agreement.

Numerous banks and financial institutions offer this type of finance, and this invariably provides a more specialist financial service as the lender focuses on their area of expertise that is the construction of what is really an annuity in their favor; the lender invests capital into the asset and receives a regular predetermined income for a term.

Because a lender’s resources are directed toward purely financing the asset, the cost is generally lower than if a lender were to provide the asset and also the finance. The interaction with the free market and the freedom for the borrower to participate in that market is also an advantage that a borrower can use to reduce the cost incurred in acquiring the asset.

With this flexibility in place, the borrower is able to easily compare the cost of finance with other market competitors and choose that which offers the most favorable conditions.

Depending on the asset and the type of finance in place, in the event of the asset being found faulty, the borrower may have an action against the supplier and also the financier. This type of constructive warranty is reinforced by legislative provisions in regard to the asset being fit for the borrowers intended purpose, and if supplied by a corporation may apply as a wrong of strict liability. As financiers for good value, and having had their attention drawn to the fact that the borrower had a specific purpose to which they intended to apply the asset, the lender is deemed to provide finance for a suitable asset. From this constructive knowledge, liability is imposed.

This kind of safety net generally relates to new assets, and applies against all those who participate in the process of marketing the asset, from the manufacturer to the retailer, and particularly to those that modify the goods along the way.

However in the case of second hand or used assets the Sale of Goods legislation will not prove to be as comforting as a buyer is expected to understand the relationship between the quality of an asset and the price that reflects that quality.

Network Marketing is a Great Option If You Want to Work at Home

I have to say I hesitated on the title of this article since there are so many ads that promise riches with no effort and even overnight riches.

As I thought about all of the reasons network marketing is a great option, I just couldn’t come up with a better suited title.

So let me share five of the reasons I believe you should consider direct sales when making the decision to work at home:

1. Order forms and catalogs already exist. Unless you’ve joined a brand new company, there are already product catalogs and order forms available. You will not have to reinvent the wheel or deal with designing and printing catalogs. Most distributors I’ve spoken to have confirmed that the cost of the catalogs is very reasonable.

2. Direct sales has been around over 100 years. Each year I see more companies attempt to enter the network marketing/direct sales arena. It’s a proven business model that works.

3. Product manufacturing is all handled by the company. Though it does happen, it’s seldom that a network marketing company can not deliver on product orders. This is very different that making your own products and trying to meet customer demand. In addition, the company will take care of any quality control issues, this won’t fall on you to deal with.

4. Branding and marketing are done by the company. For the most part the company will not advertise for individual customers but they will write company press releases and they will work on branding the company name. Companies will also make monetary and product donations throughout the country further promoting the company name.

5. Online ordering is often handled by the company. It can get very costly and time consuming to purchase shopping carts on your own and update your website on a regular basis. When you join a direct sales company, product updates and shopping carts are already in place. In addition, customers can often find product information made available by the company right on the website.

The fee to start a network marketing business is usually under $100 depending on what products you’ll be receiving. That, combined with the five reasons above, make choosing network marketing a great choice.

Is Your Direct Mail Or Advertising Campaign Working?

Is your direct mail or advertising campaign working?

This is a question I like to ask small business owners and advertisers; “Is your direct mail or advertising campaign working?” Almost always, the first few seconds following the question is followed by a dumbfounded look, which is followed by a “What do you mean?”.

This is where I know that they are just following trends or marketing or advertising the way they are because someone told them it works. What I mean is, are you measuring and analyzing and tracking your campaigns to ensure that you are spending your direct marketing dollars wisely?

Whether you are trying to increase immediate business, generate more referrals, increase your visibility in your area of business/service, or reach a particular target audience using a custom prospect list, it is important to track the results of your direct marketing efforts. It’s easy for anyone to do a little research, acquire a quality prospect list and send out an offer. It’s easy to take an advertisement ad out in your local newspaper. It’s easy to to do this repeatedly, and see no results. You cannot assume that people coming through your door or calling you for your services are doing so as a result of one of your campaigns. You have to be positive that the new business is a result of your advertising, so that if not, you can alter your marketing strategy.
Simple things you could and should do to help track your campaigns:

1. Include “cut out” coupons that new customers can redeem in person. Place tracking numbers on each campaign so that you know where the person received the offer. *A tracking number can be something as simple as “November”.

2. Remind customers to mention the offer when speaking with you or one of your employees.

3. Include a special email address on your campaigns that is dedicated to that campaign. Ex: November[at]yourbusiness.com

4. Make sure your staff (and yourselves!) know what to do with the tracking information! Keep a log of all activity stemming from your campaigns, and at the expiration of your campaign, analyze your results. How much new business did your campaign bring in? How many new customers did it bring in? What is the lifetime value of the customer?

After you have determined if your campaign was successful or not, you now know you either can relaunch the same or similar campaign, or you can adjust the campaign and launch again. It’s known that direct marketing as well as any marketing effort improves with effort, repeating, adjusting, and repeating. You need to stay consistent and keep your products and offers in front of consumers faces at all times.
Some things to think about…

1. Not all of your campaigns are going to yield huge results the first time around. You need to ask yourself what the lifetime value of the customers it did bring in is.

2. Some campaigns may not yield much at all. That is perfectly fine. You are still getting your business in front of consumers eyes. Not all consumers need or want your products or services at the time of your offer. But now they know you offer them, and the next time they need them…they may turn to you!

3. Keep your messaging relevant! If you’re giving consumers an offer for pumpkin pie in July, you probably aren’t going to be well received. However, if you use that same offer in October/November, you’ll see results.

4. You campaigns should be alive. This means that they are forever growing and changing and keeping your image fresh in the eyes of the consumer. Change the offers, change the target audience, etc.

The bottom line: Track your campaigns to make sure they are working for you.