Email Marketing Vs Direct Marketing: Which Is Best?

Hmm… this question is important, but it looks like another one: radio or TV advertising, which is best?

The question would be: how to make email work?; and, how to make direct marketing effective? Smart business would divide their budget and use both approaches to target their audience and grow their customers’ database.

What about you? Do not think you should at least try both methods and come up with your own conclusion instead of merely reading one or more articles and reaching a conclusion they have formed maybe through other readings instead of personal, extensive testing and statistics?

Do not you think that marketing is all about tracking, testing and measuring your advertising in order to be able to turn a profit?

Way too many businesses are running their venture blindfolded, advertising here and there, not knowing with 100% accuracy where their customers are coming from, so they could advertise more often in that particular area, or using that specific channel. What a waste of time, money and effort!

With email marketing and direct marketing, you want to be sensitive, and granular. Get into the nitty-gritty, strategic marketing. It is not time for playing aside particularly in today’s Economy when crisis is driving us nuts and people are not tracking their business activities like this is normal.

You are not running a common business, your clients are not common (but special), and your marketing should not be common (but remarkable).

Direct marketing has been used for hundred of years by mail order catalog companies to sell their magazine subscriptions, products and services. It is an old approach, yet, email marketers are still overlooking it, and running their business like email is something new.

It is a new platform, but it is based on the same old direct marketing principles. Brands and companies who are trying to reinvent email and not take into account direct marketing fundamentals are shooting in dark.

Because direct marketing is here to stay for as long as people will buy from other people and companies that they like, know and trust. And the top three main principles one should integrate in their business are:

1. Never email to people you do not know, or do you do not have permission to email. Thus, your email list should be double-optin and CAN-SPAM compliant.

2. Always track your email campaign in terms of open rates, clickthroughs, and sales conversions. Use autoresponders like AWeber and GetResponse and analytics for your site/page.

3. Never mix mailing lists, but segment your email marketing. One list should be made up of prospects. Another list of first-time customers. Another one of hot buyers, consisting of people who bought from you at least twice. And cross-promote to each other, advancing prospects to customers, and customers to hot buyers, and hot buyers into raving fans.

What Brands Should Know About Social Media Marketing

Social media websites are an emerging tool in the digital marketer’s arsenal. They can be utilized to build brand loyalty on networking sites which already command a large following of highly-engaged, digitally active consumers. One of the top social networking sites, Facebook, actually receives more traffic on some days than even Google does. However, it is important for a brand’s image in the digital space to create and maintain a reciprocal social media experience if they want to see results from this technique.

Your socially-based marketing strategy needs to provide a benefit to users to keep them engaged. This does not necessarily mean you need to offer tangible items, such as coupons or other complimentary items; instead, the perceived ‘benefit’ for your followers and fans can simply be the chance to “interact” with your brand. Enabling two-way communication between a brand and its supporters can often be the most successful form of marketing within social media.

Engaged social media followers can be difficult for a brand to attract and maintain. Advertisers need to be aware that they cannot simply update their status messages with marketing materials in order to successfully capture their audience; instead, they need to provide an experience outside of the traditional direct response formula.

Offering the target audience an experience unique to your social media strategy is key to overall success. For example, your Twitter account should reply to users’ comments and questions, post links to stories, videos, or websites outside of what would be considered direct response marketing, and re-tweet (or, forward along) posts that you think would be interesting to other followers of yours.

Social networking sites such as Facebook and MySpace offer unique opportunities for advertisers as well. Both sites provide for a brand to create or sponsor applications, games, and other forms of interaction. These engagement techniques are great examples of social network-based tools that a brand can utilize to market themselves in a less direct, yet highly visible manner.

Postcard Marketing Success Tips – Get the True Facts

If you’re a postcard marketer or looking to get started with postcard marketing this article will will either make you mad or scare you away from the postcard marketing industry. I am a successful direct mail marketer and I think it’s about time for all of the BS to come to a stop. I’m so sick of all of the lies and false promises about this form of marketing and all of the guru’s preying on the newbies just to make a quick buck.

First of all postcard marketing success is totally dependent upon your ability to stay consistent. Do not let anyone tell you that you can mail 1,000 this week, then site back and watch the money roll in. It just doesn’t work that way. To be successful you need to mail postcards on a weekly basis no matter what your results are. I’ve said it before; postcard marketing is not a quick sale process. The postcards you mail today, typically won’t yield you any results for two weeks to a month. If you don’t understand this process you will fail miserably within this industry.

Whatever product or service you’re trying to sell with your postcards, make sure that it’s a useful product or service. This is very important because it will immensely impact your sales conversions. If the product is horrible how can you expect people to buy it. I see people screw this up everyday, then they complain that direct mail marketing doesn’t work…bull crap!

I’ve been making money mailing postcards from home for the last two years. Most of the products I market revolve around making money from home. I like to stick with this niche because it has a hungry buying audience and there is never a shortage of mailing lists. This niche has been profitable for me and I encourage all new postcard marketers to start with this niche as well.