Stay at Home Moms – Make Money With Postcard Marketing

With the surge of everyone wanting to start a home based business, stay at home moms now have the opportunity to make some serious money working form home. Being a stay at home mom I know that time can be a restraint, so you will need to start a simple, profitable business that doesn’t require a lot of your time. There is no easier way to make money from home than with postcard marketing.

The reason I recommend stay at home moms start a postcard marketing business from home is because it only requires an hour or two of work each day to be successful. This hour or two of work per day consists of placing address labels and stamps to the back of your postcards so that they can be mailed out to a list of targeted prospects.

The key for success with postcard marketing is to find a hot product with a large and hungry buying crowd. Once you have the product and buyers, you should focus on finding a reputable list broker. A list broker will assist you in finding the right mailing list of potential buyers for the product or service you are marketing and trying to sell. Your mailing list is vital to your success and if you screw this part of the plan up, your success will be limited.

Once you’ve chosen your product and found a good list broker, you now need to design a high converting postcard. Your postcards should be written in a way that gets people to take action. You can have people call a hotline phone number or you can have them go directly to your website where you’re selling your product. Either option will work, but your postcard must get them to take action.

As a stay at home mom if you can put all of the elements listed in this article together you can build yourself a very profitable home business utilizing direct mail techniques for postcard marketing.

2 Marketing Tips That Can Help You To Make Money Sooner

Do you know what the benefits of being in a small business are? Well I guess you already know the “pluses” of having your own business: You can wake up when you want; you don’t have to kiss up a boss; you set your own hours; and you have no limit on your income potential. All of these reasons make starting a business a smart thing to do.

But if you have already started your business but aren’t seeing the sales that you had hoped for, then more than likely your marketing strategies are what’s to blame. Ask yourself, “Am I operating in a niche?”; “Is your products priced accordingly?”; “Do you have a system to follow up on your customers and clients?” All of these are questions that you need to answer before you run your next advertising campaign.

Luckily, I will help you to shortcut your learning curve so that you can earn more money as quickly as possible. Let’s take a look at some of the marketing strategies that you can put to use in your business to help you profit sooner rather than later. Here’s the first marketing technique that we will go over:

1) Direct mail

Even if you don’t plan to use direct mail to seek out new customers, you should still be using it to follow up on your current customers. You see 80% of the profits that you make will due to sales on the backend. All this means is that you’re selling to people (your customer list) who likes you and wants to do business with you again. So be sure to attend to their every want and need, so that you can form a bond or relationship with theses customers.

And your customers won’t forget you if you contact them every month. Some will buy, and some will not. But the few that does buy dramatically makes up for those that doesn’t buy. Hopefully the products that you’re selling in your business are at a relatively high price, so that you can earn a profit on every sale that you make. But breaking even is OK also. Let’s take a look at another strategy that you should be using:

2) Display ads

To stay in business, you have to have a steady stream of new prospects and leads coming in on a daily basis. One of the best ways to do this is with advertising. Pick out a good section in the newspaper where you think your targeted audience will be, and run an ad that’s clearly visible to them.

So when running your ad, should you sell your product via the ad, or should you do something else? Well, you should do something else. The bottom line is that there isn’t enough room in a display to sell your product or service, so you will want to get their contact information so that you can follow up on these people over and over again.

The more you follow up on your leads, the higher your conversion rates will be, and the more your sales will increase. Keep these tips in mind when marketing your products and services.

Good luck with using these 2 strategies to make more money in your business.

Is Your Direct Mail Or Advertising Campaign Working?

Is your direct mail or advertising campaign working?

This is a question I like to ask small business owners and advertisers; “Is your direct mail or advertising campaign working?” Almost always, the first few seconds following the question is followed by a dumbfounded look, which is followed by a “What do you mean?”.

This is where I know that they are just following trends or marketing or advertising the way they are because someone told them it works. What I mean is, are you measuring and analyzing and tracking your campaigns to ensure that you are spending your direct marketing dollars wisely?

Whether you are trying to increase immediate business, generate more referrals, increase your visibility in your area of business/service, or reach a particular target audience using a custom prospect list, it is important to track the results of your direct marketing efforts. It’s easy for anyone to do a little research, acquire a quality prospect list and send out an offer. It’s easy to take an advertisement ad out in your local newspaper. It’s easy to to do this repeatedly, and see no results. You cannot assume that people coming through your door or calling you for your services are doing so as a result of one of your campaigns. You have to be positive that the new business is a result of your advertising, so that if not, you can alter your marketing strategy.
Simple things you could and should do to help track your campaigns:

1. Include “cut out” coupons that new customers can redeem in person. Place tracking numbers on each campaign so that you know where the person received the offer. *A tracking number can be something as simple as “November”.

2. Remind customers to mention the offer when speaking with you or one of your employees.

3. Include a special email address on your campaigns that is dedicated to that campaign. Ex: November[at]yourbusiness.com

4. Make sure your staff (and yourselves!) know what to do with the tracking information! Keep a log of all activity stemming from your campaigns, and at the expiration of your campaign, analyze your results. How much new business did your campaign bring in? How many new customers did it bring in? What is the lifetime value of the customer?

After you have determined if your campaign was successful or not, you now know you either can relaunch the same or similar campaign, or you can adjust the campaign and launch again. It’s known that direct marketing as well as any marketing effort improves with effort, repeating, adjusting, and repeating. You need to stay consistent and keep your products and offers in front of consumers faces at all times.
Some things to think about…

1. Not all of your campaigns are going to yield huge results the first time around. You need to ask yourself what the lifetime value of the customers it did bring in is.

2. Some campaigns may not yield much at all. That is perfectly fine. You are still getting your business in front of consumers eyes. Not all consumers need or want your products or services at the time of your offer. But now they know you offer them, and the next time they need them…they may turn to you!

3. Keep your messaging relevant! If you’re giving consumers an offer for pumpkin pie in July, you probably aren’t going to be well received. However, if you use that same offer in October/November, you’ll see results.

4. You campaigns should be alive. This means that they are forever growing and changing and keeping your image fresh in the eyes of the consumer. Change the offers, change the target audience, etc.

The bottom line: Track your campaigns to make sure they are working for you.