Book Marketing: Which Social Media Will Help to Boost Sales?

I just attended a short seminar about using social media to improve sales. While the overview was informative, it was also a bit overwhelming. Maybe my response was generational, but I’m a “seasoned citizen” and prefer to speak to people face-to-face, not electronically.

Thankfully, I have the necessary computer skills to write books, send emails, participate in blog talk radio, and post on the Internet. But in the computer age, this may not be enough.

Steve Kloyda, a “prospecting expert,” gave the seminar and his entire business hinges on maximizing social media. Phone, snail mail, Twitter, LinkedIn, Facebook YouTube, text messaging — Kloyda touched on them all. I’m already on Facebook and LinkedIn and stay in touch with book publishing contacts via email and phone. How could I make better use of social media?

According to Kloyda, 75 percent of all Internet activity come from smart phones. I don’t have a smart phone and am not sure I need one. However, I do have a professionally designed website and update it every few months. This website has received lots of traffic.

As the seminar came to a close, attendees were asked the action they planned to take to better use social media. I said I would update my Facebook listing. What I didn’t say, and am considering, is starting a blog again. Several years ago, I had a blog and, since it didn’t get much traffic, canceled my subscription. Though I have a Twitter account, I use the Internet to post, and my posts have been few.

Later, as we were driving home, my friend and I discussed social media and how we could use it to spark book sales. We’re co-authoring a book and, after it is published, will go in different marketing directions. She is a dietitian and will continue to network in her field. I’m a grief writer and will continue to produce articles and books in my field.

Our conclusion: We will use the social media that work for us as individuals. This brought my thoughts back to the marketing strategies I currently use: writing ezines, writing for an online grief community, writing for a magazine, speaking to support groups, and giving conference presentations. But I need to become more savvy, so I’m identifying my action steps.

Though I may not take all of these steps, at least they will get me moving forward and, hopefully, increase sales. My possible action steps include getting a smart phone, blogging regularly, adding blog talk radio programs to my website, revising my LinkedIn bio, posting on YouTube, and reading some of the books Steve Kloyda recommended during the seminar.

Are you in the dark about social media? If so, it’s time to turn on the light and take action. Your local library may offer classes or talks. Check the newspaper for similar listings. Post on Facebook, LinkedIn and YouTube. Finally, make sure your brand is consistent. Upload a current photo and use key words to describe your writing niche. Good luck!

Copyright 2011 by Harriet Hodgson

Increase Your Sales Right Now by Using These E-Mail Marketing Tactics

The primary reason that any small business owner establishes a website is to increase their sales. What they often overlook is that E-Mail Marketing is the only way that they can do that successfully. Here’s why.

Although Email marketing lets you stay in touch with your prospects, understand that you can be far more profitable when you refine your list and build a list of actual customers. Your list of actual customers is a list of people that originally signed up to your general list; got to know, trust and like you; and then completed a purchase.

Use these E-Mail marketing strategies to target your customers and increase your sales immediately. You can do that because you now know what your customers want. You can refine your e-mail marketing tactics to cater direct to the wants and needs of those customers.

You can:

Cross Sell: Introduce other products you sell to your list of customers because, believe it of not, they may not even realize that you sell them. Those other products may or may not be directly related to what they purchased originally, but that’s the focus behind cross selling. Show them everything else you have.

Promote Add-On Accessories: You already know what your customers purchased. Now consider what other accessories do you have that can be introduced them. Help your customers get the best experience from their original purchase when you offer accessories and other add-ons that they may have overlooked.

Offer Other Unadvertised Specials and Promotions: The unofficial estimate is that it costs about seven times more to get a new customer than it does to market to existing customers. You will be much more cost effective (and save a ton of money) when you use your e-mail marketing to offer your existing customers discounts and special offers to purchase other products or services from you. Why spend all that money trying to attract new customers when you have a list of proven, satisfied customers that are far easier to sell to?

Email marketing is effective. Simply by building your list you will automatically be able to target your products to proven, qualified prospects. That’s the first step in making a sale. But you can utilize these email marketing tactics and strategies to increase your sales direct to your existing customers. That is simply the easiest way that you have available to increase your sales immediately. Good luck!

Live, Love and Profit from Your Passion; Otherwise it’s just another job!

Ideas For Marketing Your Service

Marketing a service is different from marketing a product. The decision to use a service tends to be more emotional. The customer needs to feel (FEEL) comfortable with the person providing the service. This is not the case when the customer is buying a product. Most of the time the customer doesn’t even know the person who created the product. The main concern when buying a product is, will it give me the benefits I want.

Most services are marketed more effectively with a main personality behind them. Even if that personality isn’t the person actually performing the service. The customer wants to see and feel comfortable with the “person” behind the service. Personality marketing is very effective when used to sell a service.

Face it
When promoting your service make sure you use a professional photograph. Craigslist has thousands of professional photographers on the cheap. Check references and check out their samples. Your face is your ticket to making the customer feel like they know you. If you are selling a professional service wear a business suit or dress (look professional). If you are selling a landscaping business look like a landscaper (jeans etc.).

Tag line
Make sure you have a good tag line to go with your logo. It should state the main benefit to using your service. The simpler the better, don’t try to be too creative with the tag line. No one will sit down for 5 minutes, to try to understand what you are trying to say in your tag line.

Business cards
Have your business cards printed on both sides. Put the main benefit of using you on the front and lots of testimonials on the back. And pass them out by the thousands. Gotprint.com is the best and cheapest place I found for business cards.

Power of the word
I believe direct response marketing is the most consistently effective way to market services. But nothing beats word of mouth advertising, when one person takes the time to tell a friend about your service its very powerful. It just not predictable, so you have to ask for referrals and reward your current customers for recommending you. I love promotional items for this reason, it helps create and reward word of mouth advertising.

Think about what you could give your current customers for recommending your services. Make sure the gift has your name and number on it.

The product
With services you are the product, market your personality. Let the market know your background and philosophy of doing business.