Measuring the Results of Your Direct Mail Campaign

You have found a knowledgeable, experienced list broker. With their help you have selected optimal direct mailing list based on your ideal target audience. You have decided on the perfect design for you mail piece and you’re now ready to go. But wait, how are you going to track your direct mail

It’s always been thought that measuring the response rate of a direct mail campaign was close to impossible. With telemarketing you get an almost immediate response, with the prospect on the other end of the line. With email marketing, you receive detailed reports measuring open rates and click through rates. However with direct mail you don’t always know if your mail piece was successful in pointing prospective clients in your direction. Your direct mail campaign needs a definitive Call to Action to help measure the success of your next Direct Mail campaign.

Here are a few Call to Actions that can help measure your success:

Personalized Promo Codes

Make sure each mail piece is printed with a personalized promotional code or unique offer identifiers. The codes should be personalized to specifically targeted groups of recipients, such as those living within a radius of each location or targeted recipients based on gender or age. If your campaign promotes a product that the customer needs to purchase in-store, the customer presents their personalized code at the point of purchase. If you campaign allows customers to phone in to learn more, make sure they quote their unique promotional code. This allows you to know who walked in or called in and when. It can also provide information on if they bought, what they purchased and at which location it was purchased.

This gives you valuable insight into whether the campaign was influential in contributing to interest in your product/service, as well as which of your locations is most receptive to a direct mail campaign.

Unique Landing Pages

Another way to measure results is to use your mail piece to bring your prospects to a landing page, and then offer something on the landing page that gets him or her to provide their email address or other contact information to download or retrieve it. This gives you the best of both worlds when it comes to measuring your results: A quick and easy-to-set-up way to bring the user to your website, stats on the number of people who visit, and detailed contact information for leads you can go out and convert.

Provide a personalized URL

As with promo code, PURLS (personalized URL) can be as specific or broad as needed, depending on how defined you want your results to be. You can do this one of two ways:

You can create a specific PURL for a landing page for each campaign, so prospective clients who want to get more information or make a purchase come to the landing page and are prompted to your call to action.

If you’re personalizing your direct mail campaign and you have to print pieces with variable fields anyway, you might as well create an individual PURL for each client. It can be as simple as generating PURLs ending in unique codes that relate to the marketing database, but that will not only give you the numbers that respond but will tell you who the prospects that viewed your website were.

Use QR codes

Using QR (quick response) codes in your direct marketing, provides an immediate connection to the online and offline aspects your marketing campaign. For mobile users, these provide an instant method of getting prospects to your website, as opposed to either asking them to visit your site and select a particular page, or type in an extended (or complicated) URL. The user scans the code with a smart phone and is taken immediately to the page in question. Once again, you can either have everyone come to the same landing page and simply count page impressions, or you can create personalized landing pages.

Don’t forget to Test

This is one of the most important tips. As mailing lists tend to be large, try sending your mail piece out to a small test group first. With the proper call to actions in place, it will allow you to determine how well your promotion will perform. Doing a trial run will allow you the opportunity to refine your direct mail campaign saving you time, money, and hassle!

As technology is constantly changing, so should your marketing efforts. Lead generation and data collecting are valuable marketing tools. Why not integrate them with the tried and true technique of direct mail. Make your direct mail campaigns into data collecting machines. It will allow you to measure the effectiveness of your direct mail campaign, but also give you some insight into your prospects.

Why Is Better Safety Training An Important Aspect For The Workplace?

WHS training in the workplace provides workers with information about how to keep themselves safe on the job, such as by wearing protective gear or avoiding hazardous substances. It also teaches them how to handle dangerous situations that may arise at work, and may be a part of a WHS consultation with a professional body or occupational hygienist in Australia.

Why is safety training important for the workplace?

Safety training is important for the workplace because it helps to reduce the number of injuries and fatalities that occur each year. There are a lot of people who get injured or killed during work every day, and such incidents can be avoided if proper training was given to employees. In addition to preventing injuries, safety training can also help workers recover from accidents more quickly.

When workers know how to safely do their jobs, they are less likely to get hurt on the job. This not only keeps them safe, but it also keeps businesses from losing money due to worker injury or illness.

Every business should invest in safety training for their employees, whether they are a small or large business. It is an investment that will save the business money in the long run.

What are some of the benefits of a strong safety training programme?

A strong safety training programme can have many benefits, including:
A lower risk of worker injuries.
A lower chance of being liable for injury or illness claims.
Reduced workers’ compensation costs.

For small businesses, an investment in safety training can have huge benefits and keep the business safe from harm. There are many things that need to be covered within the area of safety training including:

What kind of work is allowed at your workplace.
How to properly use equipment.
Proper lifting techniques and much more!

Every aspect should be included so that no accidents occur on the job site. By investing time into better understanding what needs to go into their company’s safety programme it could help them avoid fines due to non-compliance with government regulations as well as reduce insurance premiums over time.

Essential elements of a good workplace training may include:

Ensuring employees know what hazards are present at their job site.
Provide training on how to stay safe while performing certain tasks.
Training employees in the proper use of equipment and tools.
Ensure workers know how to properly use protective equipment.
Familiarize workers with how to report any potential hazards or safety concerns that arise at the job site.
Knowing what hazardous materials exist around you and knowing ways to protect yourself from them.
How equipment works and using it properly so an accident doesn’t happen.

How can a business owner create a successful, engaging, and interactive safety training program?

Workplace health and safety training is generally conducted by an in-house trainer or a consultant. Many factors must be considered when designing a training program, including the audience’s prior knowledge, literacy levels and learning styles. The objectives of the safety training should also be taken into account.

Some ways to make your WHS training in the workplace is more engaging and interactive include:

Using case studies or real-life examples to illustrate points.
Breaking participants up into small groups to discuss topics or answer questions.
Incorporating activities such as role plays, group problem solving exercises or quizzes.
Making use of video clips, animations or interactive tools.
Providing opportunities for workers to ask questions and share their own experiences.
Allowing time for discussion and reflection after each module.

How to get started on implementing this type of programme

Implementing a good health and safety programme in your workplace is vital. You can do this easily by consulting with a professional in workplace health and safety or an occupational hygienist in Australia.

A system should be developed that takes into account the specific needs of every business. The programme must be continually updated to reflect changes in technology, legislation and best practices as they evolve over time.

Training is important not only for employees but for employers as well, because they need to be aware of their responsibilities. Employers should ensure that they have an up-to-date health and safety policy in place, which sets out the employer’s commitment toward employees’ health and safety. It is important for employers to make it clear what type of training will be provided by them during onsite induction sessions or at other times throughout employment. Implementing these types of systems can help reduce any possible dangers that could occur while working at your company’s site.

Stay at Home Moms – Make Money With Postcard Marketing

With the surge of everyone wanting to start a home based business, stay at home moms now have the opportunity to make some serious money working form home. Being a stay at home mom I know that time can be a restraint, so you will need to start a simple, profitable business that doesn’t require a lot of your time. There is no easier way to make money from home than with postcard marketing.

The reason I recommend stay at home moms start a postcard marketing business from home is because it only requires an hour or two of work each day to be successful. This hour or two of work per day consists of placing address labels and stamps to the back of your postcards so that they can be mailed out to a list of targeted prospects.

The key for success with postcard marketing is to find a hot product with a large and hungry buying crowd. Once you have the product and buyers, you should focus on finding a reputable list broker. A list broker will assist you in finding the right mailing list of potential buyers for the product or service you are marketing and trying to sell. Your mailing list is vital to your success and if you screw this part of the plan up, your success will be limited.

Once you’ve chosen your product and found a good list broker, you now need to design a high converting postcard. Your postcards should be written in a way that gets people to take action. You can have people call a hotline phone number or you can have them go directly to your website where you’re selling your product. Either option will work, but your postcard must get them to take action.

As a stay at home mom if you can put all of the elements listed in this article together you can build yourself a very profitable home business utilizing direct mail techniques for postcard marketing.