What Brands Should Know About Social Media Marketing

Social media websites are an emerging tool in the digital marketer’s arsenal. They can be utilized to build brand loyalty on networking sites which already command a large following of highly-engaged, digitally active consumers. One of the top social networking sites, Facebook, actually receives more traffic on some days than even Google does. However, it is important for a brand’s image in the digital space to create and maintain a reciprocal social media experience if they want to see results from this technique.

Your socially-based marketing strategy needs to provide a benefit to users to keep them engaged. This does not necessarily mean you need to offer tangible items, such as coupons or other complimentary items; instead, the perceived ‘benefit’ for your followers and fans can simply be the chance to “interact” with your brand. Enabling two-way communication between a brand and its supporters can often be the most successful form of marketing within social media.

Engaged social media followers can be difficult for a brand to attract and maintain. Advertisers need to be aware that they cannot simply update their status messages with marketing materials in order to successfully capture their audience; instead, they need to provide an experience outside of the traditional direct response formula.

Offering the target audience an experience unique to your social media strategy is key to overall success. For example, your Twitter account should reply to users’ comments and questions, post links to stories, videos, or websites outside of what would be considered direct response marketing, and re-tweet (or, forward along) posts that you think would be interesting to other followers of yours.

Social networking sites such as Facebook and MySpace offer unique opportunities for advertisers as well. Both sites provide for a brand to create or sponsor applications, games, and other forms of interaction. These engagement techniques are great examples of social network-based tools that a brand can utilize to market themselves in a less direct, yet highly visible manner.

Email Marketing Vs Direct Marketing: Which Is Best?

Hmm… this question is important, but it looks like another one: radio or TV advertising, which is best?

The question would be: how to make email work?; and, how to make direct marketing effective? Smart business would divide their budget and use both approaches to target their audience and grow their customers’ database.

What about you? Do not think you should at least try both methods and come up with your own conclusion instead of merely reading one or more articles and reaching a conclusion they have formed maybe through other readings instead of personal, extensive testing and statistics?

Do not you think that marketing is all about tracking, testing and measuring your advertising in order to be able to turn a profit?

Way too many businesses are running their venture blindfolded, advertising here and there, not knowing with 100% accuracy where their customers are coming from, so they could advertise more often in that particular area, or using that specific channel. What a waste of time, money and effort!

With email marketing and direct marketing, you want to be sensitive, and granular. Get into the nitty-gritty, strategic marketing. It is not time for playing aside particularly in today’s Economy when crisis is driving us nuts and people are not tracking their business activities like this is normal.

You are not running a common business, your clients are not common (but special), and your marketing should not be common (but remarkable).

Direct marketing has been used for hundred of years by mail order catalog companies to sell their magazine subscriptions, products and services. It is an old approach, yet, email marketers are still overlooking it, and running their business like email is something new.

It is a new platform, but it is based on the same old direct marketing principles. Brands and companies who are trying to reinvent email and not take into account direct marketing fundamentals are shooting in dark.

Because direct marketing is here to stay for as long as people will buy from other people and companies that they like, know and trust. And the top three main principles one should integrate in their business are:

1. Never email to people you do not know, or do you do not have permission to email. Thus, your email list should be double-optin and CAN-SPAM compliant.

2. Always track your email campaign in terms of open rates, clickthroughs, and sales conversions. Use autoresponders like AWeber and GetResponse and analytics for your site/page.

3. Never mix mailing lists, but segment your email marketing. One list should be made up of prospects. Another list of first-time customers. Another one of hot buyers, consisting of people who bought from you at least twice. And cross-promote to each other, advancing prospects to customers, and customers to hot buyers, and hot buyers into raving fans.

Discover the Internet MLM Strategies For Multi-Level Marketing

MLM, or multi-level marketing, has progressed in leaps and bounds in terms of operations and promotions due to its usage of Internet MLM strategies. Online multi-level marketing, or direct selling, referral marketing, or network marketing over the Internet, utilizes the Web as a tool in the marketing strategy arsenal of many MLM companies and businesses. A marketing and sales scheme is enhanced with Internet MLM strategies, one that further promotes a business that pays promoters or users of the products of a certain company by how much sales each promoter generates, as well as the sales of his or her subordinate promoters or “downline.” The “downline” a promoter has is mainly composed of promoters he or she has initiated into the company – these promoters and distributors sell and promote the company’s services and products much like their primary recruiter.

As opposed to personally recruiting potential users to join one’s downline, a promoter can choose to use Internet MLM strategies such as promotion of the company’s website, use of his or her own company-related online presence, and numerous Internet resources as part of Internet MLM strategies. Internet MLM strategies such as these may also be used in tandem with an existing means of traditional promotions like personal referrals, and word-of-mouth advertising to sell the products directly to consumers as well as inform potential business partners and subsequent promoters about these.

Multi-level marketing promoters may also include salespersons, consultants, agents, franchise owners, associates, and dealers – these are the independent salespeople who represent companies who manufacture the products or provide the services. Each promoter is given a certain amount for commission, which is based on how many products they are able to sell by their own efforts, plus the sales figures all promoters in their downline come up with.

Promoters basically utilize Internet MLM strategies to enlarge the number of people in their own downline and advertise services or products to potential hires, thus improving a customer base that purchases services or products directly from the company. Independent promoters or distributors can also gain revenue by purchasing products at wholesale rates from the mother company and selling this at retail for a larger profit.