Email Marketing Vs Direct Marketing: Which Is Best?

Hmm… this question is important, but it looks like another one: radio or TV advertising, which is best?

The question would be: how to make email work?; and, how to make direct marketing effective? Smart business would divide their budget and use both approaches to target their audience and grow their customers’ database.

What about you? Do not think you should at least try both methods and come up with your own conclusion instead of merely reading one or more articles and reaching a conclusion they have formed maybe through other readings instead of personal, extensive testing and statistics?

Do not you think that marketing is all about tracking, testing and measuring your advertising in order to be able to turn a profit?

Way too many businesses are running their venture blindfolded, advertising here and there, not knowing with 100% accuracy where their customers are coming from, so they could advertise more often in that particular area, or using that specific channel. What a waste of time, money and effort!

With email marketing and direct marketing, you want to be sensitive, and granular. Get into the nitty-gritty, strategic marketing. It is not time for playing aside particularly in today’s Economy when crisis is driving us nuts and people are not tracking their business activities like this is normal.

You are not running a common business, your clients are not common (but special), and your marketing should not be common (but remarkable).

Direct marketing has been used for hundred of years by mail order catalog companies to sell their magazine subscriptions, products and services. It is an old approach, yet, email marketers are still overlooking it, and running their business like email is something new.

It is a new platform, but it is based on the same old direct marketing principles. Brands and companies who are trying to reinvent email and not take into account direct marketing fundamentals are shooting in dark.

Because direct marketing is here to stay for as long as people will buy from other people and companies that they like, know and trust. And the top three main principles one should integrate in their business are:

1. Never email to people you do not know, or do you do not have permission to email. Thus, your email list should be double-optin and CAN-SPAM compliant.

2. Always track your email campaign in terms of open rates, clickthroughs, and sales conversions. Use autoresponders like AWeber and GetResponse and analytics for your site/page.

3. Never mix mailing lists, but segment your email marketing. One list should be made up of prospects. Another list of first-time customers. Another one of hot buyers, consisting of people who bought from you at least twice. And cross-promote to each other, advancing prospects to customers, and customers to hot buyers, and hot buyers into raving fans.

Stay at Home Moms – Make Money With Postcard Marketing

With the surge of everyone wanting to start a home based business, stay at home moms now have the opportunity to make some serious money working form home. Being a stay at home mom I know that time can be a restraint, so you will need to start a simple, profitable business that doesn’t require a lot of your time. There is no easier way to make money from home than with postcard marketing.

The reason I recommend stay at home moms start a postcard marketing business from home is because it only requires an hour or two of work each day to be successful. This hour or two of work per day consists of placing address labels and stamps to the back of your postcards so that they can be mailed out to a list of targeted prospects.

The key for success with postcard marketing is to find a hot product with a large and hungry buying crowd. Once you have the product and buyers, you should focus on finding a reputable list broker. A list broker will assist you in finding the right mailing list of potential buyers for the product or service you are marketing and trying to sell. Your mailing list is vital to your success and if you screw this part of the plan up, your success will be limited.

Once you’ve chosen your product and found a good list broker, you now need to design a high converting postcard. Your postcards should be written in a way that gets people to take action. You can have people call a hotline phone number or you can have them go directly to your website where you’re selling your product. Either option will work, but your postcard must get them to take action.

As a stay at home mom if you can put all of the elements listed in this article together you can build yourself a very profitable home business utilizing direct mail techniques for postcard marketing.

Metallic Jewelry – For A Delicate Sparkle

Jewels are in trend since the olden days. From seashells, feathers, and stones, jewels have changed as precious metals and stones. Today, one can find commercial processes that employ devices to produce refined pieces of jewelry. The designs and techniques have undergone enormous changeover since the time real jewelry emerged in the picture.

Those days are gone when gold used to rule the actual world of jewelry. It is actually time for the silvers to shimmer and conquer. Silver jewelry has a traditional as well as a modern feel to them. Sterling silver ornaments have attained incredible prominence in the past few decades.

Silver offers a conventional and elegant look to your attire and will not even burn up a hole in your pocket. Its economic quality as compared to various other metals helps make silver one of the most well-known metal bases for jewelry. It peps up your attire allowing for a fashionable fusion look. The blackish tinge in the sterling silver paves way for a natural look which contributes by further enhancing the look. Silver can be put on with every form of apparel be it professional, western, casual, or ethnic for that matter. You can show off a classy ring or sophisticated hoop earrings with your western outfit and take it off with élan. You can actually select a heavy jewelry set and group it up with your ethnic best to get noticed among the audience. You could also select the style of silver you want to don. They contain sterling silver or silver with gemstones.

Earrings never go out of style and any traditional attire is truly complemented by a beautiful pair of earrings. Whether you are someone who likes to wear small studs or someone who goes all the way to flaunt long dangling statement earrings with intricate detailing, Tribe will surely have something for your personal expression of style. Moreover, one could go with colourfully embellished pieces matching with the colour of their ethnic outfit or choose to don neutral or pearls and even earrings studded with multi-coloured stones or glass – versatile in their own right. We have some of the classiest classic designs that will bring the limelight to you, be it any occasion. We keep launching new traditional jewellery collections from time to time, which means you’ll always have plenty of latest traditional styles to choose from. Make one of these your own for a traditional style statement with Tribe. Earring Hair Chain.

Nonetheless, you will need to take specific guidelines into consideration before you buy silver jewelry. The best type of silver is typically silver. The actual beauty of sterling silver jewelry is that people that have delicate skin can use it without their skin getting affected by allergies or skin rashes. It is the nearest to the natural type of silver combined with a minute percent of various other metals such as copper to give it significant strength and durability. There are a number of unique variations of silver jewelry in the market made of numerous qualities. The color and quality of true silver are very classy and excellent materials for many pieces of jewelry.

Metallic jewelry tends to lose its luster rather more than other types of silver, for instance, silver coins and bars, consequently it is important to keep it guarded. Fortunately, with a variety of silver cleaners on the market, it could be made to look completely new yet again.

Traditionally trendsetting…from jhumkas and chandbalis to intricately handcrafted one-of-a-kind designs, we have you covered for accessorizing all your traditional wear for weddings, festivals and special occasions. You’ll find gold-plated or plain silver earrings studded with pearls, Swarovski crystals, stones or glass in elaborate traditional motifs here. From peacock and flowers to crescent, fish and god motifs, each of these earrings has something traditionally special that will speak to you. Tribal Jwellery.

You can get jewelry sets as well as in isolation. If you are a sociable and productive female, invest in a trendy piece of jewelry like an elegant ring stylish earrings, or a pendant that would match your character and are easy to put on. If traditional is precisely what describes you, purchase a more classic set or a toe ring to match your ethnicity. While purchasing sterling silver jewelry, examine the general craftsmanship and make sure that the silver is not tarnished. You can also find silver jewelry with valuable jewels linked which adds more dazzling colors to your silver. It is possible to select from a wide range of jewelry pieces like toe rings, rings, earrings, bracelets, anklets, necklaces, pendants, and so on. You could pick a chic and classy one along with a contemporary touch for everyday wear and tear. Ensure you get your valued possessions and display them with the right approach.