Book Marketing: Which Social Media Will Help to Boost Sales?

I just attended a short seminar about using social media to improve sales. While the overview was informative, it was also a bit overwhelming. Maybe my response was generational, but I’m a “seasoned citizen” and prefer to speak to people face-to-face, not electronically.

Thankfully, I have the necessary computer skills to write books, send emails, participate in blog talk radio, and post on the Internet. But in the computer age, this may not be enough.

Steve Kloyda, a “prospecting expert,” gave the seminar and his entire business hinges on maximizing social media. Phone, snail mail, Twitter, LinkedIn, Facebook YouTube, text messaging — Kloyda touched on them all. I’m already on Facebook and LinkedIn and stay in touch with book publishing contacts via email and phone. How could I make better use of social media?

According to Kloyda, 75 percent of all Internet activity come from smart phones. I don’t have a smart phone and am not sure I need one. However, I do have a professionally designed website and update it every few months. This website has received lots of traffic.

As the seminar came to a close, attendees were asked the action they planned to take to better use social media. I said I would update my Facebook listing. What I didn’t say, and am considering, is starting a blog again. Several years ago, I had a blog and, since it didn’t get much traffic, canceled my subscription. Though I have a Twitter account, I use the Internet to post, and my posts have been few.

Later, as we were driving home, my friend and I discussed social media and how we could use it to spark book sales. We’re co-authoring a book and, after it is published, will go in different marketing directions. She is a dietitian and will continue to network in her field. I’m a grief writer and will continue to produce articles and books in my field.

Our conclusion: We will use the social media that work for us as individuals. This brought my thoughts back to the marketing strategies I currently use: writing ezines, writing for an online grief community, writing for a magazine, speaking to support groups, and giving conference presentations. But I need to become more savvy, so I’m identifying my action steps.

Though I may not take all of these steps, at least they will get me moving forward and, hopefully, increase sales. My possible action steps include getting a smart phone, blogging regularly, adding blog talk radio programs to my website, revising my LinkedIn bio, posting on YouTube, and reading some of the books Steve Kloyda recommended during the seminar.

Are you in the dark about social media? If so, it’s time to turn on the light and take action. Your local library may offer classes or talks. Check the newspaper for similar listings. Post on Facebook, LinkedIn and YouTube. Finally, make sure your brand is consistent. Upload a current photo and use key words to describe your writing niche. Good luck!

Copyright 2011 by Harriet Hodgson

What Brands Should Know About Social Media Marketing

Social media websites are an emerging tool in the digital marketer’s arsenal. They can be utilized to build brand loyalty on networking sites which already command a large following of highly-engaged, digitally active consumers. One of the top social networking sites, Facebook, actually receives more traffic on some days than even Google does. However, it is important for a brand’s image in the digital space to create and maintain a reciprocal social media experience if they want to see results from this technique.

Your socially-based marketing strategy needs to provide a benefit to users to keep them engaged. This does not necessarily mean you need to offer tangible items, such as coupons or other complimentary items; instead, the perceived ‘benefit’ for your followers and fans can simply be the chance to “interact” with your brand. Enabling two-way communication between a brand and its supporters can often be the most successful form of marketing within social media.

Engaged social media followers can be difficult for a brand to attract and maintain. Advertisers need to be aware that they cannot simply update their status messages with marketing materials in order to successfully capture their audience; instead, they need to provide an experience outside of the traditional direct response formula.

Offering the target audience an experience unique to your social media strategy is key to overall success. For example, your Twitter account should reply to users’ comments and questions, post links to stories, videos, or websites outside of what would be considered direct response marketing, and re-tweet (or, forward along) posts that you think would be interesting to other followers of yours.

Social networking sites such as Facebook and MySpace offer unique opportunities for advertisers as well. Both sites provide for a brand to create or sponsor applications, games, and other forms of interaction. These engagement techniques are great examples of social network-based tools that a brand can utilize to market themselves in a less direct, yet highly visible manner.

2 Marketing Tips That Can Help You To Make Money Sooner

Do you know what the benefits of being in a small business are? Well I guess you already know the “pluses” of having your own business: You can wake up when you want; you don’t have to kiss up a boss; you set your own hours; and you have no limit on your income potential. All of these reasons make starting a business a smart thing to do.

But if you have already started your business but aren’t seeing the sales that you had hoped for, then more than likely your marketing strategies are what’s to blame. Ask yourself, “Am I operating in a niche?”; “Is your products priced accordingly?”; “Do you have a system to follow up on your customers and clients?” All of these are questions that you need to answer before you run your next advertising campaign.

Luckily, I will help you to shortcut your learning curve so that you can earn more money as quickly as possible. Let’s take a look at some of the marketing strategies that you can put to use in your business to help you profit sooner rather than later. Here’s the first marketing technique that we will go over:

1) Direct mail

Even if you don’t plan to use direct mail to seek out new customers, you should still be using it to follow up on your current customers. You see 80% of the profits that you make will due to sales on the backend. All this means is that you’re selling to people (your customer list) who likes you and wants to do business with you again. So be sure to attend to their every want and need, so that you can form a bond or relationship with theses customers.

And your customers won’t forget you if you contact them every month. Some will buy, and some will not. But the few that does buy dramatically makes up for those that doesn’t buy. Hopefully the products that you’re selling in your business are at a relatively high price, so that you can earn a profit on every sale that you make. But breaking even is OK also. Let’s take a look at another strategy that you should be using:

2) Display ads

To stay in business, you have to have a steady stream of new prospects and leads coming in on a daily basis. One of the best ways to do this is with advertising. Pick out a good section in the newspaper where you think your targeted audience will be, and run an ad that’s clearly visible to them.

So when running your ad, should you sell your product via the ad, or should you do something else? Well, you should do something else. The bottom line is that there isn’t enough room in a display to sell your product or service, so you will want to get their contact information so that you can follow up on these people over and over again.

The more you follow up on your leads, the higher your conversion rates will be, and the more your sales will increase. Keep these tips in mind when marketing your products and services.

Good luck with using these 2 strategies to make more money in your business.