Ideas For Marketing Your Service

Marketing a service is different from marketing a product. The decision to use a service tends to be more emotional. The customer needs to feel (FEEL) comfortable with the person providing the service. This is not the case when the customer is buying a product. Most of the time the customer doesn’t even know the person who created the product. The main concern when buying a product is, will it give me the benefits I want.

Most services are marketed more effectively with a main personality behind them. Even if that personality isn’t the person actually performing the service. The customer wants to see and feel comfortable with the “person” behind the service. Personality marketing is very effective when used to sell a service.

Face it
When promoting your service make sure you use a professional photograph. Craigslist has thousands of professional photographers on the cheap. Check references and check out their samples. Your face is your ticket to making the customer feel like they know you. If you are selling a professional service wear a business suit or dress (look professional). If you are selling a landscaping business look like a landscaper (jeans etc.).

Tag line
Make sure you have a good tag line to go with your logo. It should state the main benefit to using your service. The simpler the better, don’t try to be too creative with the tag line. No one will sit down for 5 minutes, to try to understand what you are trying to say in your tag line.

Business cards
Have your business cards printed on both sides. Put the main benefit of using you on the front and lots of testimonials on the back. And pass them out by the thousands. Gotprint.com is the best and cheapest place I found for business cards.

Power of the word
I believe direct response marketing is the most consistently effective way to market services. But nothing beats word of mouth advertising, when one person takes the time to tell a friend about your service its very powerful. It just not predictable, so you have to ask for referrals and reward your current customers for recommending you. I love promotional items for this reason, it helps create and reward word of mouth advertising.

Think about what you could give your current customers for recommending your services. Make sure the gift has your name and number on it.

The product
With services you are the product, market your personality. Let the market know your background and philosophy of doing business.