Direct Mail for Cruise Ship Lines

Cruise Ship Lines must fill up their ships and they often do discounting in order to fill every room on large cruises. It makes sense for both travel agents and cruise lines to find inexpensive ways to advertise and market their discount and luxury cruises in order to insure that they achieve 100 occupancy for the cruise; easier said than done.

However, cruise lines know that if they get a couple on a cruise and they enjoy themselves then they are more apt to sign up for a bigger cruise in the future. Therefore they know they must get them on that first cruise and that means they must advertise.

One of the best ways for cruise ship lines to market is to co-sponsor and co-pay with their certified travel agents using direct mail marketing in the direct mail marketing coupon packages. These direct-mail marketing packages should be sent to all households within a 15-mile radius of the travel agent. The cruise ship line should take up half the costs for the mailings.

Direct mail marketing works and the return on investment is quite high. Cruise ship lines and travel agencies should send out direct-mail marketing packages every three months, especially to those ZIP codes containing high net worth individuals. Perhaps you will consider this in 2006.