Ideas For Marketing Your Service

Marketing a service is different from marketing a product. The decision to use a service tends to be more emotional. The customer needs to feel (FEEL) comfortable with the person providing the service. This is not the case when the customer is buying a product. Most of the time the customer doesn’t even know the person who created the product. The main concern when buying a product is, will it give me the benefits I want.

Most services are marketed more effectively with a main personality behind them. Even if that personality isn’t the person actually performing the service. The customer wants to see and feel comfortable with the “person” behind the service. Personality marketing is very effective when used to sell a service.

Face it
When promoting your service make sure you use a professional photograph. Craigslist has thousands of professional photographers on the cheap. Check references and check out their samples. Your face is your ticket to making the customer feel like they know you. If you are selling a professional service wear a business suit or dress (look professional). If you are selling a landscaping business look like a landscaper (jeans etc.).

Tag line
Make sure you have a good tag line to go with your logo. It should state the main benefit to using your service. The simpler the better, don’t try to be too creative with the tag line. No one will sit down for 5 minutes, to try to understand what you are trying to say in your tag line.

Business cards
Have your business cards printed on both sides. Put the main benefit of using you on the front and lots of testimonials on the back. And pass them out by the thousands. Gotprint.com is the best and cheapest place I found for business cards.

Power of the word
I believe direct response marketing is the most consistently effective way to market services. But nothing beats word of mouth advertising, when one person takes the time to tell a friend about your service its very powerful. It just not predictable, so you have to ask for referrals and reward your current customers for recommending you. I love promotional items for this reason, it helps create and reward word of mouth advertising.

Think about what you could give your current customers for recommending your services. Make sure the gift has your name and number on it.

The product
With services you are the product, market your personality. Let the market know your background and philosophy of doing business.

Postcard Marketing Success Tips – Get the True Facts

If you’re a postcard marketer or looking to get started with postcard marketing this article will will either make you mad or scare you away from the postcard marketing industry. I am a successful direct mail marketer and I think it’s about time for all of the BS to come to a stop. I’m so sick of all of the lies and false promises about this form of marketing and all of the guru’s preying on the newbies just to make a quick buck.

First of all postcard marketing success is totally dependent upon your ability to stay consistent. Do not let anyone tell you that you can mail 1,000 this week, then site back and watch the money roll in. It just doesn’t work that way. To be successful you need to mail postcards on a weekly basis no matter what your results are. I’ve said it before; postcard marketing is not a quick sale process. The postcards you mail today, typically won’t yield you any results for two weeks to a month. If you don’t understand this process you will fail miserably within this industry.

Whatever product or service you’re trying to sell with your postcards, make sure that it’s a useful product or service. This is very important because it will immensely impact your sales conversions. If the product is horrible how can you expect people to buy it. I see people screw this up everyday, then they complain that direct mail marketing doesn’t work…bull crap!

I’ve been making money mailing postcards from home for the last two years. Most of the products I market revolve around making money from home. I like to stick with this niche because it has a hungry buying audience and there is never a shortage of mailing lists. This niche has been profitable for me and I encourage all new postcard marketers to start with this niche as well.

2 Marketing Tips That Can Help You To Make Money Sooner

Do you know what the benefits of being in a small business are? Well I guess you already know the “pluses” of having your own business: You can wake up when you want; you don’t have to kiss up a boss; you set your own hours; and you have no limit on your income potential. All of these reasons make starting a business a smart thing to do.

But if you have already started your business but aren’t seeing the sales that you had hoped for, then more than likely your marketing strategies are what’s to blame. Ask yourself, “Am I operating in a niche?”; “Is your products priced accordingly?”; “Do you have a system to follow up on your customers and clients?” All of these are questions that you need to answer before you run your next advertising campaign.

Luckily, I will help you to shortcut your learning curve so that you can earn more money as quickly as possible. Let’s take a look at some of the marketing strategies that you can put to use in your business to help you profit sooner rather than later. Here’s the first marketing technique that we will go over:

1) Direct mail

Even if you don’t plan to use direct mail to seek out new customers, you should still be using it to follow up on your current customers. You see 80% of the profits that you make will due to sales on the backend. All this means is that you’re selling to people (your customer list) who likes you and wants to do business with you again. So be sure to attend to their every want and need, so that you can form a bond or relationship with theses customers.

And your customers won’t forget you if you contact them every month. Some will buy, and some will not. But the few that does buy dramatically makes up for those that doesn’t buy. Hopefully the products that you’re selling in your business are at a relatively high price, so that you can earn a profit on every sale that you make. But breaking even is OK also. Let’s take a look at another strategy that you should be using:

2) Display ads

To stay in business, you have to have a steady stream of new prospects and leads coming in on a daily basis. One of the best ways to do this is with advertising. Pick out a good section in the newspaper where you think your targeted audience will be, and run an ad that’s clearly visible to them.

So when running your ad, should you sell your product via the ad, or should you do something else? Well, you should do something else. The bottom line is that there isn’t enough room in a display to sell your product or service, so you will want to get their contact information so that you can follow up on these people over and over again.

The more you follow up on your leads, the higher your conversion rates will be, and the more your sales will increase. Keep these tips in mind when marketing your products and services.

Good luck with using these 2 strategies to make more money in your business.