2 Marketing Tips That Can Help You To Make Money Sooner

Do you know what the benefits of being in a small business are? Well I guess you already know the “pluses” of having your own business: You can wake up when you want; you don’t have to kiss up a boss; you set your own hours; and you have no limit on your income potential. All of these reasons make starting a business a smart thing to do.

But if you have already started your business but aren’t seeing the sales that you had hoped for, then more than likely your marketing strategies are what’s to blame. Ask yourself, “Am I operating in a niche?”; “Is your products priced accordingly?”; “Do you have a system to follow up on your customers and clients?” All of these are questions that you need to answer before you run your next advertising campaign.

Luckily, I will help you to shortcut your learning curve so that you can earn more money as quickly as possible. Let’s take a look at some of the marketing strategies that you can put to use in your business to help you profit sooner rather than later. Here’s the first marketing technique that we will go over:

1) Direct mail

Even if you don’t plan to use direct mail to seek out new customers, you should still be using it to follow up on your current customers. You see 80% of the profits that you make will due to sales on the backend. All this means is that you’re selling to people (your customer list) who likes you and wants to do business with you again. So be sure to attend to their every want and need, so that you can form a bond or relationship with theses customers.

And your customers won’t forget you if you contact them every month. Some will buy, and some will not. But the few that does buy dramatically makes up for those that doesn’t buy. Hopefully the products that you’re selling in your business are at a relatively high price, so that you can earn a profit on every sale that you make. But breaking even is OK also. Let’s take a look at another strategy that you should be using:

2) Display ads

To stay in business, you have to have a steady stream of new prospects and leads coming in on a daily basis. One of the best ways to do this is with advertising. Pick out a good section in the newspaper where you think your targeted audience will be, and run an ad that’s clearly visible to them.

So when running your ad, should you sell your product via the ad, or should you do something else? Well, you should do something else. The bottom line is that there isn’t enough room in a display to sell your product or service, so you will want to get their contact information so that you can follow up on these people over and over again.

The more you follow up on your leads, the higher your conversion rates will be, and the more your sales will increase. Keep these tips in mind when marketing your products and services.

Good luck with using these 2 strategies to make more money in your business.