The primary reason that any small business owner establishes a website is to increase their sales. What they often overlook is that E-Mail Marketing is the only way that they can do that successfully. Here’s why.

Although Email marketing lets you stay in touch with your prospects, understand that you can be far more profitable when you refine your list and build a list of actual customers. Your list of actual customers is a list of people that originally signed up to your general list; got to know, trust and like you; and then completed a purchase.

Use these E-Mail marketing strategies to target your customers and increase your sales immediately. You can do that because you now know what your customers want. You can refine your e-mail marketing tactics to cater direct to the wants and needs of those customers.

You can:

Cross Sell: Introduce other products you sell to your list of customers because, believe it of not, they may not even realize that you sell them. Those other products may or may not be directly related to what they purchased originally, but that’s the focus behind cross selling. Show them everything else you have.

Promote Add-On Accessories: You already know what your customers purchased. Now consider what other accessories do you have that can be introduced them. Help your customers get the best experience from their original purchase when you offer accessories and other add-ons that they may have overlooked.

Offer Other Unadvertised Specials and Promotions: The unofficial estimate is that it costs about seven times more to get a new customer than it does to market to existing customers. You will be much more cost effective (and save a ton of money) when you use your e-mail marketing to offer your existing customers discounts and special offers to purchase other products or services from you. Why spend all that money trying to attract new customers when you have a list of proven, satisfied customers that are far easier to sell to?

Email marketing is effective. Simply by building your list you will automatically be able to target your products to proven, qualified prospects. That’s the first step in making a sale. But you can utilize these email marketing tactics and strategies to increase your sales direct to your existing customers. That is simply the easiest way that you have available to increase your sales immediately. Good luck!

Live, Love and Profit from Your Passion; Otherwise it’s just another job!

MLM, or multi-level marketing, has progressed in leaps and bounds in terms of operations and promotions due to its usage of Internet MLM strategies. Online multi-level marketing, or direct selling, referral marketing, or network marketing over the Internet, utilizes the Web as a tool in the marketing strategy arsenal of many MLM companies and businesses. A marketing and sales scheme is enhanced with Internet MLM strategies, one that further promotes a business that pays promoters or users of the products of a certain company by how much sales each promoter generates, as well as the sales of his or her subordinate promoters or “downline.” The “downline” a promoter has is mainly composed of promoters he or she has initiated into the company – these promoters and distributors sell and promote the company’s services and products much like their primary recruiter.

As opposed to personally recruiting potential users to join one’s downline, a promoter can choose to use Internet MLM strategies such as promotion of the company’s website, use of his or her own company-related online presence, and numerous Internet resources as part of Internet MLM strategies. Internet MLM strategies such as these may also be used in tandem with an existing means of traditional promotions like personal referrals, and word-of-mouth advertising to sell the products directly to consumers as well as inform potential business partners and subsequent promoters about these.

Multi-level marketing promoters may also include salespersons, consultants, agents, franchise owners, associates, and dealers – these are the independent salespeople who represent companies who manufacture the products or provide the services. Each promoter is given a certain amount for commission, which is based on how many products they are able to sell by their own efforts, plus the sales figures all promoters in their downline come up with.

Promoters basically utilize Internet MLM strategies to enlarge the number of people in their own downline and advertise services or products to potential hires, thus improving a customer base that purchases services or products directly from the company. Independent promoters or distributors can also gain revenue by purchasing products at wholesale rates from the mother company and selling this at retail for a larger profit.

Dear Forward-Thinking Acupuncturist, what’s better than a college degree in marketing? A life degree in relationship marketing.

The reason I say relationship is because most people look at marketing as creating some sort of brand that makes people somehow want to buy your product or in this case your Acupuncture and TCM service. Branding does work but only if you’ve got deep pockets and can spend A LOT of money upfront without seeing an immediate result.

The secret weapon acupuncturists like you can use is a direct-response marketing approach in your healing business. One very important thing to remember is that when you market your services whether it’s on your website or offline, you can’t make everything about you.

It is ALWAYS about what you can do for them. You see, in the prospects eyes you being in business for 20 years really doesn’t mean anything emotionally. Now, they might say “Wow, that’s impressive” and then click the back button on the internet browser and start looking for another clinic that tells them what THEY, the prospect, will get.

People buy based on emotion. And when you inject emotional direct response marketing into your business you’ll start to notice how many more prospects actually convert into paying patients. Your acupuncture marketing should be based, like in life, on emotion. You can’t expect someone to chose you because you’ve been around for “X” amount of years.

But if you become their friend and develop a relationship, you’ll not just have a patient “getting some acupuncture” but a life-long client who ONLY wants to work with you. Not because you’re flashy but because you’re sincere and honest.

That’s how you want to run your marketing.

Direct delivery means that the borrower is able to find their own supplier of the asset they seek to finance. This allows the business to negotiate with the supplier on a cash sale basis and so retain the right to bargain at arm’s length to their full satisfaction. When the borrower has negotiated the terms of sale, finance is arranged by another party and is made available to the supplier. Therefore, two agreements are entered into, one for the sale of the asset and another for the financial agreement.

Numerous banks and financial institutions offer this type of finance, and this invariably provides a more specialist financial service as the lender focuses on their area of expertise that is the construction of what is really an annuity in their favor; the lender invests capital into the asset and receives a regular predetermined income for a term.

Because a lender’s resources are directed toward purely financing the asset, the cost is generally lower than if a lender were to provide the asset and also the finance. The interaction with the free market and the freedom for the borrower to participate in that market is also an advantage that a borrower can use to reduce the cost incurred in acquiring the asset.

With this flexibility in place, the borrower is able to easily compare the cost of finance with other market competitors and choose that which offers the most favorable conditions.

Depending on the asset and the type of finance in place, in the event of the asset being found faulty, the borrower may have an action against the supplier and also the financier. This type of constructive warranty is reinforced by legislative provisions in regard to the asset being fit for the borrowers intended purpose, and if supplied by a corporation may apply as a wrong of strict liability. As financiers for good value, and having had their attention drawn to the fact that the borrower had a specific purpose to which they intended to apply the asset, the lender is deemed to provide finance for a suitable asset. From this constructive knowledge, liability is imposed.

This kind of safety net generally relates to new assets, and applies against all those who participate in the process of marketing the asset, from the manufacturer to the retailer, and particularly to those that modify the goods along the way.

However in the case of second hand or used assets the Sale of Goods legislation will not prove to be as comforting as a buyer is expected to understand the relationship between the quality of an asset and the price that reflects that quality.